Project Background:
By assigning experienced store managers to oversee new outlets, the ballroom club can rapidly enhance operational efficiency, optimize customer service management, and achieve its profit targets swiftly.
Customer Pain Points
① Lacks experience in interior design and lacks cost accounting and management capabilities;
② Insufficient operational management capabilities for ball rooms;
③ Inadequate customer service capabilities and a lack of mature customer acquisition and retention strategies;
④ The products and services lack sufficient competitiveness;
⑤ The store information management system is missing.
Solutions
① The headquarters provides SIS design specifications and standard cost management to enhance the in-store spatial experience;
② Recruitment and training of personnel to enhance customer service capabilities;
③ Store Manager Development Program: Helps cultivate 3 reserve store managers;
④ Member management plan: omnichannel promotion to enhance customer acquisition capabilities;
⑤ Develop a customer service information system for retail stores and establish a standardized CRM application management framework.
Project Achievements
Three months before the new store opened, the average occupancy rate reached 90%!
